CRM · Powered by Braze
Acquisition keeps getting more expensive - margin now comes from retention. Trivelta ships the full engagement layer on day one: Braze for orchestration, VAIX AI for prediction, pre-wired to your player data and bonus engine.
Why it matters
Winning operators aren't the ones who buy the most players - they're the ones who keep and reactivate the players they already have. That's the entire job of this CRM.
Why Trivelta
Most operators either run a thin in-house tool or license a platform and burn months wiring it up. With Trivelta the engagement layer is live from day one - so you market, not integrate.
Braze for orchestration and VAIX AI for prediction - the same tools the biggest operators use, included in the platform. No separate contracts, no procurement cycle.
Player events, wallet and the bonus engine are pre-integrated. A journey step can credit a real bonus automatically - no engineering, no middleware to build.
VAIX writes churn, reactivation and value scores into every player profile continuously. Your team targets them as a filter - no analysts, no BI queries, no models to maintain.
A fully configured workspace - deliverability, templates and webhooks set up for you. Marketers launch campaigns in the first week, not after a six-month build.
Every channel, included as standard
Push, in-app, email, SMS/WhatsApp and on-site - all built in, all fired in real time off live player behavior, not batch sends.
Automate the lifecycle
A drag-and-drop journey builder. Operators configure a flow once and the platform executes it continuously - every step can send a message, award a bonus, wait for an action, or branch on behavior, all without a developer.
Build the flow once - it runs every day, for every player, with zero developer involvement.
Liquid personalization
A/B & multivariate testing
Run structured tests across message copy, send timing, channel selection and creative assets. Braze surfaces statistically significant results so your team optimizes with evidence - then scales the winner automatically.
Intelligence layer
VAIX analyzes player behavior continuously and writes predictive scores and segment assignments straight into each Braze profile - targetable instantly, with no manual list-building or BI query.
Lifecycle status - tracked for Sports and Casino independently
VAIX writes predictive scores straight into every Braze profile - so a high-risk cohort is a one-line filter, instantly targetable. No data export. No BI query.
Under the hood, VAIX maintains value tiers and churn / reactivation cohorts for every player - but your team never touches the taxonomy. You pick the outcome ("win back high-value players who are at risk") and the matching cohort is already a filter in Braze.
Churn likelihood over 7, 14 and 30-day windows
Reactivation likelihood over 30 days
Predicted turnover and GGR over 7, 14 and 30 days
Total GGR - sports and casino tracked separately
Days since last activity - sports and casino independently
No data export or BI query required - filter directly in Braze
Run from the Braze dashboard
Every promotion is fired through Braze Canvases and webhooks. Your CRM team configures, schedules and targets - the bonus engine handles fulfillment.
With or without purchase. Configurable by boost %, minimum odds, parlay legs, expiry, and event or tournament restrictions.
Matching cash plus a free pick on deposit - by match cap, deposit window, odds and parlay requirements.
A percentage of deposit matched as casino cash - by match %, min/max award, deposit and cash expiry.
A fixed free bet credited directly - by amount, expiry, odds floor, parlay minimum and event restrictions.
Casino credits on a chosen slot - by game, spin count and expiry. Currently supported for BGaming titles.
Conditional offer delivered by message (e.g. bet $10, get a $25 free pick) - no promotions banner needed.
Triggered by referral count, follower thresholds or bet engagement - tied to gamification and community.
Wallet credits, free picks, referral bonuses, game-pass rewards and coin grants - all webhook-driven.
No engineering required
From a Canvas step to a credited bonus and a closed attribution loop - automatically.
BrazeCanvas step reached↩ A custom event is sent back to Braze - closing the attribution loop automatically.
A real-time behavior or schedule moves the player into the journey step.
The campaign type and player context are sent to the Trivelta bonus engine.
The engine validates the request and credits the right bonus to the account.
A custom event returns to Braze, closing the attribution loop.
Your CRM team manages segment, timing, offer and channel from the Braze dashboard. No deployment. No engineering ticket. No delay.
Operator control
Reporting & analytics
The CRM infrastructure is included as part of the core Trivelta platform. Let's configure it for your operation.