Effective Date: 14th of April 2026
Last Updated: 14th of April 2026
Trivelta LLC ("Trivelta," "we," "us," or "our") operates the website trivelta.com (the "Site"). This Privacy Policy explains what information we collect from visitors to our Site, how we use it, and what rights you have in relation to it.
This Site is a business-to-business website. It is intended for representatives of companies evaluating or using our iGaming platform products. We do not collect or process personal data of end-user players — that responsibility lies with the operators who license our platform.
Information you provide directly. When you complete a form on our Site — such as a demo request or contact form — we collect the information you submit: your name, email address, company name, and phone number.
Information collected automatically. When you visit our Site, we automatically collect certain technical and usage data through cookies and similar technologies. This includes your IP address, browser type, operating system, referring URL, pages visited, time spent on each page, and the date and time of your visit.
We use the information we collect for the following purposes: To respond to your inquiries and process demo requests. To understand how visitors use our Site so we can improve its content and performance. To deliver and measure the effectiveness of our advertising campaigns. To send you information about our products and services, where you have requested it or where we have a legitimate business interest in doing so. To comply with legal obligations and protect our rights.
Our Site uses cookies and similar tracking technologies provided by the following services:
Google Analytics (GA4). We use Google Analytics to collect anonymized data about how visitors interact with our Site, including pages visited, session duration, and traffic sources. Google Analytics uses cookies to distinguish unique users and sessions. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-On at https://tools.google.com/dlpage/gaoptout.
Google Ads. We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This involves a cookie placed when you click on one of our ads, which allows us to determine whether you subsequently visited our Site or completed a specific action.
LinkedIn Insight Tag. We use the LinkedIn Insight Tag to track conversions from LinkedIn advertising campaigns and to collect anonymized data about LinkedIn members who visit our Site. This allows us to measure campaign performance and build retargeting audiences. You can opt out of LinkedIn's advertising cookies at https://www.linkedin.com/psettings/guest-controls/retargeting-optout.
Meta Pixel. We use the Meta Pixel to measure the effectiveness of our advertising on Meta platforms (Facebook, Instagram) and to build retargeting audiences. The Meta Pixel collects data about your visit to our Site and links it to your Meta account where applicable. You can manage your Meta ad preferences at https://www.facebook.com/adpreferences.
You can control cookies through your browser settings. Most browsers allow you to refuse all cookies, accept only certain cookies, or be notified when a cookie is set. Please note that disabling cookies may affect the functionality of certain parts of our Site.
If you are located in the European Economic Area, the United Kingdom, or Switzerland, we process your personal data on the following legal bases:
Legitimate interest. We process data collected through analytics and advertising tools to improve our Site and measure the effectiveness of our marketing. We have assessed that this processing does not override your fundamental rights, given the business-to-business nature of our Site and the limited sensitivity of the data involved.
Consent. Where required by applicable law, we will obtain your consent before placing non-essential cookies on your device.
Contractual necessity. When you submit a demo request, we process your data to respond to your inquiry and take steps toward a potential business relationship.
Legal obligation. We may process your data where necessary to comply with applicable laws.
We do not sell your personal data. We share your information only in the following circumstances:
Service providers. We share data with third-party service providers who help us operate our Site and run our marketing campaigns. These include Google (Analytics and Ads), LinkedIn, and Meta. These providers process data on our behalf and are contractually obligated to use it only for the purposes we specify.
CRM and sales tools. Information you submit through our forms may be stored in our customer relationship management system for the purpose of managing business inquiries and sales communications.
Legal requirements. We may disclose your data if required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety.
Business transfers. In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity.
We retain form submission data for as long as necessary to maintain the business relationship or respond to your inquiry, and for a reasonable period thereafter for record-keeping and legal compliance purposes.
Cookies and analytics data are retained according to the default retention periods set by each analytics provider. Google Analytics data is retained for 14 months. LinkedIn and Meta data retention periods are governed by their respective privacy policies.
Trivelta LLC is based in the United States. If you are visiting our Site from outside the United States, your data will be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction.
For visitors from the EEA, UK, or Switzerland, we rely on Standard Contractual Clauses approved by the European Commission and, where applicable, the UK International Data Transfer Agreement or Addendum, to provide adequate safeguards for the transfer of personal data.
Depending on your location, you may have certain rights regarding your personal data.
EEA, UK, and Swiss residents have the right to access, correct, delete, restrict processing of, and port their personal data. You also have the right to object to processing based on legitimate interest and to withdraw consent at any time. To exercise these rights, contact us at the address below. You also have the right to lodge a complaint with your local data protection authority.
California residents have the right to know what personal information we collect and how it is used, to request deletion of personal information, and to opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact us at the address below.
Other jurisdictions. If you are located in a jurisdiction with applicable data protection laws, you may have similar rights. Contact us to make a request, and we will respond in accordance with applicable law.
We implement reasonable technical and organizational measures to protect the personal data we collect through our Site against unauthorized access, alteration, disclosure, or destruction. No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Our Site is not directed at individuals under the age of 18. We do not knowingly collect personal data from anyone under 18. If you believe we have inadvertently collected data from a minor, please contact us and we will take steps to delete it.
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this page periodically.
If you have questions about this Privacy Policy or wish to exercise your data protection rights, contact us at:
Trivelta LLC
3 Lebanon Street
Hanover, NH 03755
United States
Email: info@trivelta.com
