PAM

Complete operational insight and control

See and run every part of your operation - players, payments, promotions, compliance and reporting - with the live insight to make informed decisions, no engineering required.

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Live in minutes, not sprintsReorder a lobby, open a market or launch a promo - it's live the moment you save.
No dev ticketsYour team runs the whole operation from one dashboard - no code, no engineering queue.
Every product, one loginSportsbook, casino, payments, CRM and risk - managed in a single back office.
Compliance built inKYC, geo, fraud and withdrawal review baked into the platform, per market.

The operator console

One dashboard, every operation

Scroll through the core PAM screens - the numbered markers point out what each one does.

PAM player 360 account view PAM affiliate onboarding PAM performance analytics PAM financials dashboard
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⤢ Click to enlarge
PAM player 360 account view
01

Player Management

A complete 360° view of every player

  • 1 Total deposits, withdrawals and lifetime value at a glance
  • 2 Instant account actions - suspend, verify and edit payment instruments
  • 3 Per-player bonusing: free bets, free spins and profit boosts
  • ✓ Referral tracking plus full transaction and bet history
PAM affiliate onboarding
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Affiliate Management

Onboard and manage affiliates in-platform

  • 1 Guided, multi-step affiliate onboarding flow
  • 2 Assign promo codes, payment terms and contracts in one place
  • 3 Track contacts, accounts and commissions centrally
  • ✓ No third-party affiliate software required
PAM performance analytics
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Performance Analytics

Real-time KPIs across every vertical

  • 1 Live turnover, profit & loss and margin % by product
  • 2 Daily revenue trends and top-player leaderboards
  • 3 Drill into sportsbook, casino, acquisition and financials by tab
  • ✓ Custom date ranges with one-click export
PAM financials dashboard
04

Financial Command Center

Full financial visibility in one screen

  • 1 Deposits, withdrawals, revenue and profitability with trend deltas
  • 2 Deposit and withdrawal flow charts over any period
  • 3 Deposits-by-platform breakdown for channel insight
  • ✓ Date-range filtering and exportable reports

Feature management

Design and organize every product - no code

Arrange events, markets and pages exactly how you want them. Operators control the product, not developers.

Sportsbook feature management
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Sportsbook markets and events management
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Casino providers management
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Casino game management
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Casino collections and catalogs
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Casino lobby carousels and shortcuts
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Manual bet review queue
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Manual bet settlement
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Bet settlement outcome controls
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Withdrawal review rules
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Sportsbook feature management
  • 1 Eight feature tabs - live sports, markets, popular & upcoming tabs, top leagues
  • 2 Drag handles to reorder any sport or league
  • 3 One-click status toggle to publish or hide a league
Sportsbook markets & events
  • 1 Pre-match and live markets kept separate
  • 2 Add and name custom market tabs (Popular, 1st Half, Combo…)
  • 3 Drag to reorder and control markets shown per tab
Casino providers
  • 1 Live counts of registered, active and inactive studios
  • 2 Tag any provider’s content in one click
  • 3 Enable or disable a studio with one toggle
Casino games
  • 1 Search and sort the full catalog by provider
  • 2 Flags and tags on every game
  • 3 One toggle activates or hides a game
Casino collections
  • 1 Top-level catalogs with live game counts
  • 2 Nest sub-collections inside any catalog
  • 3 Show or hide each collection with a toggle
Casino lobby & carousels
  • 1 Build the lobby from carousels and shortcuts
  • 2 Drag any row into the order you want
  • 3 Show or hide each row instantly
Manual bet review
  • 1 Live totals: wager, payout and net revenue
  • 2 Filter pending and suspicious bets in one queue
  • 3 Open any bet to review and act on it
Manual settlement
  • 1 Open a bet by ID to settle by hand
  • 2 Choose the settlement status
  • 3 Save and the bet settles instantly
Full payout control
  • 1 Manually set the outcome: won, lost or void
  • 2 Adjust each selection independently
  • 3 Apply partial or custom payouts
Withdrawal review
  • 1 Configurable rules scan every withdrawal (Tier 1)
  • 2 A triggered rule routes the payout to a manual review queue
  • 3 Tier 2 rules auto-approve trusted payouts and block fraudulent winnings

What PAM Controls

Four categories. Complete control.

Players & Support

Manage player profiles, track activity, and support users with real-time monitoring and notes.

Compliance & Risk

Verify players, monitor risk, and enforce compliance with built-in fraud and gaming controls.

Revenue & Retention

Run promotions, loyalty programs, and CRM campaigns to grow engagement and LTV.

Operations & Reporting

Track payments, KPIs, and performance with real-time dashboards and reports.

Day-to-Day Workflows

PAM in action

✓
Approve withdrawals and detect suspicious activityReview pending payouts, flag anomalies and action accounts from a single risk queue.
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Launch promotions and send notificationsConfigure bonuses, define eligibility, and schedule campaigns without switching tools.
✓
Verify players and manage access rulesReview documents, approve KYC, and control permissions from a single interface.
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Identify games and features driving LTVAnalyze player behavior and uncover high-value content through real-time insights.

Roles, Permissions & Auditability

Govern every action

Role-Based Access

Define permissions for each team member.

Activity Logs

Track who changed what and when.

Multi-Brand Support

Manage multiple brands from one PAM.

AI & Automation

Smarter segmentation & re-engagement

Automated recommendations to enhance user experience, powered by machine learning.

Smart Recommendations

AI suggests optimal promotions and content.

Automated Segmentation

Dynamic player groups based on behavior.

Integrations & Ecosystem

Connect the tools you already use

Seamlessly connect PAM with your stack - no custom development required.

CRM & Player Engagement

Trigger and manage player communication across multiple channels from one system: Push Notifications, SMS, Email.

Compliance, Risk & Payments

Connect PAM to essential third-party services for secure, compliant operations: Fraud Tools, KYC Providers, Geolocation, Payments.

FAQ

Frequently asked questions

Do I need developers to run day-to-day operations?

No. PAM is built so operations, marketing, and support teams can manage players, payments, promotions, and compliance from one dashboard - without engineering.

Can I manage bonuses and promotions myself?

Yes - complete control from one unified engine. Configure bonuses, define eligibility, and schedule campaigns without switching tools.

Can PAM manage multiple products like sportsbook, casino, and poker?

Yes. PAM provides unified control across all modules - sportsbook, casino, and poker - from a single interface, including multi-brand support.

Can I connect my preferred payment or KYC providers?

Yes. PAM integrates with leading payment, KYC, geolocation, and fraud-prevention providers, so you can keep the tools you already rely on.

Get a PAM walkthrough tailored to your business

Operate without engineering • Unified control across all modules • Enterprise-grade security

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